From the Blog
Stay up to date with the latest post.
-
Imagining Sprixa: Market Research, Strategic Fit, and Limitations for a PepsiCo Concept
As part of my strategic exploration for a potential new product launch under PepsiCo, I developed the concept of Sprixa: A sparkling Tea Mocktail, which…
-
PepsiCo’s Future of Functional Beverages
A Legacy of Innovation and Responsibility PepsiCo has long been a major player in the beverage industry, offering everything from carbonated soft drinks to functional…
-
The Coke vs. Pepsi Rivalry: From Traditional Tactics to Praising the Competition
Coca-Cola and Pepsi have spent over a century battling for supremacy, and even if you do not drink soda, you have probably picked a side.…
-
A Project on Consumer Behavior Analysis
Chosen Company: The Coca-Cola Company Over the years, Coca-Cola has substantially diversified its product portfolio to meet the evolving consumer demand for healthier alternatives. With…
Megs Topic 