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Exploring Market Segmentation

January 15, 2025

What exactly is market segmentation? According to Babin and Harris (2021), it is the process of dividing a market into distinct groups of consumers who…
Navigating Ethical Waters in Integrated Marketing Communications

June 20, 2024

Embarking on a marketing career is a thrilling adventure, brimming with creativity, strategic planning, and the molding of consumer behavior. However, it’s crucial to underscore…
The Rise of Influencer Marketing: A New Era in Advertising

June 10, 2024

Image by: Canva Have you ever found yourself scrolling through a social media app and being captivated by a familiar or new creator raving about…
Empathy in Action: How Tampa International Airport’s Lost Tiger Story Captivated the World

May 28, 2024

In a world of airport hustle, Tampa International Airport stands out with a heartwarming tale of a lost stuffed tiger and an airport manager’s extraordinary…